Whether you should be online is not a question.
Your constituents are already there. Most of your potential voters are. Your opponent definitely is. Maybe you are too.
You probably already have a web site. Perhaps you've even collected some e-mail addresses or raised a few bucks through online donations. Yet, you might be thinking to yourself...
Great. Now what?
Truth be told, anyone who is serious about having an online presence - beyond the "brochure-ware" of picture galleries and verbatim copies of direct mailers - eventually comes to this point. The ultimate power of online communication is that...
It's a two way street.
Your online investment is only as good as your online strategy. The Internet is not a passive medium. To be successful, engagement is demanded. Otherwise, your message is pushed to the peripheral or, more often, ignored.
Imagine the event of your dreams. The crowd is stoked. You impress key influencers. You win over uncommitted voters. You leave with a boatload of new contributions. And the masses depart, energized and ready to evangelize your message to everyone they meet. Why do they? Because...
Imagine the event of your dreams. The crowd is stoked. You impress key influencers. You win over uncommitted voters. You leave with a boatload of new contributions. And the masses depart, energized and ready to evangelize your message to everyone they meet. Why do they? Because...
There's a connection.
Like one-on-one interaction, your online presence is the fastest and best way to build those bridges. And to nurture and grow, those relationships require (actually, demand) careful tending and feeding. Not a canned e-mail blast, or a shotgun online advertising strategy, or unending begs for contributions.
That's where we come in.
That's where we come in.
